Book Burning Party Saves Michigan Library
For those of you who doubt the power of vocal and passionate book lovers (and the effectiveness of reverse psychology) check out this video that details the stunning Book Burning Party ad campaign that saved a public library in Troy, Michigan.
The campaign not only successfully swayed public opinion on funds for the soon-to-be closed library, it won a 2012 Gold Effie award for the ad agency responsible for the campaign.
Troy Library from Jennie Hochthanner on Vimeo.
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lol That was good.
This is possibly the coolest use of social media I’ve ever seen!
this is really awesome! Ray Bradbury would be proud